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1. To generate a common speech on the vision, mission and values of the company, aligned with the interests of the Autonomous Community of Murcia.

2. To improve management processes from a logic of investment and efficiency, paying attention to planning and evaluation of results.

3. To confirm the regional leadership, quantitatively and qualitatively improving its cultural offer and stimulating innovation processes artistic and cultural practice.

4. To consolidate the outreach of Murcia, developing unique, innovative and highly competitive projects in the field of arts and culture.

5. To encourage public-private collaboration with nonprofit organizations and with those that generate knowledge and training in artistic and cultural development.

6. To improve the professional skills of cultural managers of the Region of Murcia.

7. Building public for Art and Culture, improving access and designing strategies for participation and adequate communication, taking advantage of synergies across territorial networks and circuits, resulting in linking social and closer relations with cultural players